Best practices for using press releases to drive SEO, traffic, and conversions

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Best practices for utilizing press releases to drive Web optimization, traffic, and transformations

Introduction

local press release distribution is a great way to generate traffic, SEO and conversions. Press releases are also used by many companies as part of their marketing strategy. In fact, Marketers Media research shows that every two seconds there is at least one contributor using a Marketers Media press release service somewhere in the world; this includes people from all types of industries -- from makers of consumer electronics to financial institutions and healthcare organizations.

# Best practices for using press releases to drive SEO, traffic, and conversions

  • Use keywords that are relevant to your business.

  • Include keywords in the title of your press release and again in the body copy of it.

  • Link back to relevant landing pages on your website, such as a blog post or other content related to what you’re releasing about (for example: “This month we'll be featuring an article on how our new product can help businesses optimize their SEO efforts by utilizing its unique features).

Press releases used to be mostly about generating media coverage. These days, though, there are more options than ever when it comes to how you use press releases and what the goals of your releases are.

Press releases used to be mostly about generating media coverage. These days, though, there are more options than ever when it comes to how you use white label press release distribution and what the goals of your releases are.

Press releases can be used to drive SEO, traffic and conversions. They're also an excellent way for small business owners with limited budgets to build links back into their site: once a journalist has published a story on your company or product, they'll often link back through Twitter or Facebook shares so that other readers will see those links as well.

Press releases can be extremely useful in driving SEO (search engine optimization) and search engine results page (SERP) rankings. In fact, according to Marketers Media research, every two seconds there is a minimum of one contributor using a Marketers Media press release service somewhere in the world.

Press release distribution platforms can be extremely useful in driving SEO (search engine optimization) and SERP (search engine results page) rankings. In fact, according to Marketers Media research, every two seconds there is a minimum of one contributor using a Marketers Media press release service somewhere in the world.

Press releases are also great at driving traffic to your website as well as conversions from visitors to leads or customers.

The biggest reason why press releases are valuable for SEO is that they can help boost link building efforts by creating backlinks from other websites to yours. These links will help push up your SERP rankings with the search engines such as Google.

The biggest reason why press release distribution network are valuable for SEO is that they can help boost link building efforts by creating backlinks from other websites to yours. These links will help push up your SERP rankings with the search engines such as Google.

Another benefit of using a PR is that it can help you gain more exposure through social media sharing, which also helps drive traffic and sales for your business (and vice versa).

The best way to use press releases for SEO is to make sure your release gets picked up by as many news sites as possible -- or at least by sites that have solid traffic and are known for publishing high-quality content. Pick keywords that users of your product or service are likely to search for -- phrases with low competition and high search volume (e.g., use tools such as Ubersuggest to get keyword ideas). Include those keywords in your title of the press release and again in the body copy. Make sure you also link back to relevant landing pages on your website whenever possible within the body copy of your release.

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Conclusion

If you're looking for ways to use google news press release distribution in your marketing efforts, these tips are a great place start. You can also keep an eye out on our blog and social media channels for more information about how we're helping businesses leverage press releases as part of their digital strategy.

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