Engage Customers, Write a Press Release That Works

Engage Customers, Write a Press Release That Works

Prwires.com will host your news story to create a permanent online benchmark for your brand that can help you leverage your media assets (website, press, blog, social media and bookmarking) more effectively to keep you at the top of highly competitive search engine results.

A well-written newswire press release is a great asset to any company, individual or organization so let's take a closer look at how to write a press release so you can maximize your next campaign.

1. Tell a Story
Think like a journalist but don't forget to keep your customers in mind when you write a press release. Answer the five W's within your first paragraph: who, what, where, when and why. This gives each reader a quick run down of your news. The following two to three paragraphs should include any specific details that can help each reader learn more about your story. Be sure to include a quote from a senior manager at your company or organization (if you have one) explaining what this news means for you, your customers and your overall target market(s).

2. Optimize Your Content

Repeat the keywords or phrases you wish to target no more than 3-4 times in the body of your online press release. This helps your search engine results and it helps potential customers find you online. Including hyperlinks or anchor text within the body of your SEO press release to help build click through traffic from published news. Be sure to link to your web site's "money pages" but also consider linking to other relevant websites to diversify your online presence. I.e. Squidoo, Facebook, Twitter

3. Review, Proof, Edit

You can never proofread enough so be sure to review your work several times until you're completely satisfied. You can also ask at least one other person to look for typos and grammar errors by reviewing the SEO news release. This includes fact-checking body content and contact information to ensure accuracy. Here are a few tricks of the editorial trade: Read the press release out loud, or start at the bottom and read it from bottom to top. Both methods will help you find grammatical errors and typos that you might not have caught.

Remember: when you write a press release it doesn't have to be long to have an impact, but it does need to be clear and to the point. Using the right keywords and phrases will move you to the top and keep you at the top of online search results. Try Prwires.com's SEO press release services to ensure your news is polished and ready for distribution.

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