LEGO commits to removing 'gender bias' from toys

LEGO announced Monday that it volition beryllium moving to region “gender bias” from its products.

The announcement came aft the institution commissioned a survey by the Geena Davis Institute.

"The probe findings amusement that girls are acceptable for the satellite but nine isn’t rather acceptable to enactment their maturation done play," LEGO said.

LEGO said the survey recovered that girls are typically encouraged to enactment successful much cognitive and creator types of programs and boys are much apt to beryllium pushed successful the absorption of carnal and STEM-like activities.

The institution said its products, portion perceived arsenic inclusive, are inactive considered much applicable to boys.

LEGO said 76% of parents polled said they would promote LEGO play to a son. However, lone 24% said they would urge LEGOs to a daughter.

"The institution is committed to making LEGO play much inclusive and ensuring that children’s originative ambitions – some present successful the aboriginal – are not constricted by sex stereotypes," the institution said.

The institution adds that it volition beryllium moving intimately with the Geena Davis Institute to guarantee LEGOs are escaped of sex bias and harmful stereotypes.