Press Release at Auction Daily- Everest of Information

2 years ago 348

Press Release at Auction Daily- Everest of Information

In Sir Arthur Conan Doyle's words, "It is a capital mistake to theorize before one has data. Insensibly one begins to twist facts to suit theories, instead of theories to suit facts.". In today's world where information is knowledge and knowledge is power, this statement makes more sense than ever. Facts should not be bent to suit theories. Factual and evidential data from a reliable source should govern our way of living. So, whether it is related to justice or the auction industry, people trust reliable sources for information.

To lower your confusion, Auction Daily has come up with a fail-proof section in its information-sharing platform- Press Release. Business Press releases, though old fashioned are still a very reliable source of information. It is an official statement issued directly by the concerned party to media on a particular matter. Since auction houses need to frequently update information on auctions, for them, press releases can serve the purpose of marketing and promotion.

The auction industry especially is lucrative, vast and driven by information. To find a reliable source of information and keep up, therefore is a challenge. So how do you overcome such a challenge and make a sound decision that will benefit you?

Auction Daily is a digital platform that provides reliable information on auctions through its reviews, articles, news, and press release. Hence auction buyers can find the most reliable form of data like newswire press release from authentic Auction Houses. The section will feature items that are in the spotlight from important events, prestigious auction houses and various platforms. It will also have information about auctions of the past and the ones to come. Ranging from the highest-grossing auctions of the month to record-breaking deals, the section will contain filtered information that is crucial for auction enthusiasts.

Types of Press Release at Auction Daily:

Artists in Review- Getting an insight into an artist's mind is always very eventful. One of the interesting sections of releases will contain an artist's profile. This sort of release deals with the work of the artist in focus and how the artist has become. The audience will get astounding discoveries to read about!

Results of Auction Events- Another major form of release for avid auction followers is the release of the results of the auction. With such releases, the audience can tally between the highest estimated value of an item and the amount it realized in the auction. For example, Christie's August sale of Interiors states that Andre Masson's Histoire de Thesee realized $125,000 against a high estimate of $7,000. This kind of information helps the audience find out about for the next similar item, and help them determine the success or failure of estimations of auctions.

Upcoming Auctions - The news release about an upcoming auction offered by prestigious auction houses will have all the necessary details about featured. They will build the credibility of the auction house and transparency among buyers. At the end that is what matters - a good relationship between the buyers and the sellers.

Press Releases That Get Coverage

When you're looking to get media attention for your business, a one to two page press release can be a very effective tool. If it's well-written, has an element of news and a novel approach, you can get placements online, in magazines, newspapers and even, with the right angle, in the broadcast media.

Getting media coverage can mean huge exposure and a lot of new customers to a small or growing business. So, if your business is not at the level of being able to use a PR professional, it pays to have the skill necessary to get your message down effectively in a simple PR business press release.

"Yourtown, IA - Pupnik Graphics has been retained to create a new logo for the Yourtown Chamber of Commerce. The new logo will represent the chamber's commitment to attracting business for local merchants from neighboring Theirtown."

If you are pitching a feature story - i.e., your graphics business is recruiting assistance from 1st graders at the local elementary school to paint a mural on the side of the chamber of commerce building - it's appropriate to be more clever with your lead.

The Lead

Finding a template to use with the proper format should be as simple as a quick web search, but as far as the content, let's take a look at what goes into a good news wires.

If you are pitching a news story -- i.e., your graphics business being hired to create a new logo for the local chamber of commerce -- keep the lead straight forward and informative. Answer the relevant questions (i.e., who, what, when, where, how and why).

The body is where you provide extra details and background to fill out your story. Make sure to get all of the important details in your lead. Often, editors well cut at the end of the lead and just use that piece. Editors will contact you for more information if they want to expand your story, but make it as easy as possible for them by providing a full, well written story at the outset.

The Headline

The Body

It's tempting to try to make your headline "cute". But it's more important that the headline gives a summary of the story. An editor should be able to read your headline and have a sense of what the story is. If your story is more of a feature, coming up with something clever is fine.

"Yourtown, IA - When local graphic artist Ruby Pupnik told parents of Yourtown Elementary School 1st graders that she wanted to teach their kids to draw on the wall, at first they needed convincing. But all was well when they learned that Pupnik had been contracted by the Yourtown Chamber of Commerce to produce a mural on the wall of its headquarters with the theme, "The Future of Yourtown."

The main purpose of the headline is to stop the reader, an editor or producer, in his or her tracks. It should grab the reader's attention and give a unique snapshot of the story without tooting its own horn (i.e., not be overly promotional). A good headline makes you want to read the story and contains an element of news.

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