What is the definition of press release distribution?

Before we go any further, let's clarify what press release distribution entails.

It is the process of sending your PR Newswire out to journalists, publishers, and members of the press.

In most cases, your press release will provide updates on your company's products and/or services, projects, partnerships, organizational structure, and other topics. You can reach a larger audience by allowing various publications to share your press release.

What are the benefits of submitting a press release?

The goal of distributing a News wire services is to gain exposure in media outlets such as newspapers, radio, television news bulletins, podcasts, and blogs. You're putting your brand in front of a larger audience this way.

If you only post your press release on your website, most consumers will be unaware of it, which defeats the purpose of writing a press release in the first place.

Getting press coverage can help you get your company or brand name out there. This contributes to brand awareness, especially since 71% of journalists consider press releases to be their favorite type of content from brands.

A press release has the following advantages:

1. Press releases can help improve your SEO.

Every day, over three billion Google searches are conducted.

Including SEO tactics in your overall marketing strategy will help you rank high for the search queries of your target audience. This means you're one step closer to reaching out to potential customers who are looking for information about your company, industry, product, or service online.

Cision newswire can help you get coverage in major publications. Furthermore, those websites may link to yours, which can help to increase your search engine visibility.

But what if you get great coverage but don't have a backlink?

Don't worry - in the past, both Google and Bing have suggested that positive brand mentions can influence how they rank your site, implying that positive PR coverage can help your SEO efforts even if you don't have a link.

3. A press release can increase sales.

A targeted press release can have a significant impact on your bottom line if you're launching a new product or an exclusive line. Why? Because it generates interest if it is unique and distinguishes you from competitors.

Busy shopping days can be an excellent opportunity to get your products in front of new customers.

For example, if you're offering discounts on Black Friday or Cyber Monday, why not contact retail 

Should you hire a press release distribution company?

Isn't it time-consuming to distribute a press release? If only there was a way to seed yours quickly and at scale.

There is, thankfully.

If you're short on time and don't have the time to manually contact local or national publishers, a press release distribution service is the ideal solution.

These services allow you to send your press release to relevant journalists without having to do any manual work.

While these services are not free, they can save you hours of work. Allowing experts to distribute your news story allows you to focus on other tasks.

So, if you want to delegate distribution, check out these 11 services.

Press Release Distribution Services

1. Newswire
2. EIN Presswire
3. PR Newswire
4. PR wire

1 Newswire 

Newswire is one of the market's leading distribution service providers. When you use a reputable company, your press release will be distributed to major news outlets such as NBC, MarketWatch, and NBC.

2 EIN Presswire

EIN Presswire is a well-known distribution service with reasonable rates.

EIN Presswire has one of the quickest review processes, and it only takes about an hour to approve your release during normal weekday hours. After your release has been distributed, you will have access to a dashboard that will begin populating in two hours.

Furthermore, EIN Presswire is a high-authority website where you can earn backlinks and benefit from search engine optimization.

3 PR Newswire

PR Newswire is an excellent choice for both print and online distribution.

PR Newswire connects you with leading publishers in a variety of industries.

This provider can provide you with accurate data on the performance of your release. You can track and evaluate the impact of your story, as well as gain insights for future releases.

4 PR wire

PR Wire distributes your release to newswires and journalists in the United States and the United Kingdom in your chosen industry categories within four business hours of receiving your content.

The press release is also made available on the platform's social media channels and website.

In addition, you will receive a report detailing the performance of your press release two weeks after it is distributed.

PR Wire also provides a copy-editing service, which involves professional editing or rewriting of your press release.

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